Differentiating your message in 50 words or less
In a world of algorithms and number crunching, how do you set your value proposition apart? Vice Chairman Jim MacGregor illustrates the power of differentiating your message in 50 words or less—and how to do it—in the winter issue of IR Magazine: READ THE ARTICLE>
Facing a Short Attack: Going Around the Critics
Once a short-seller publicly attacks your company, do you ignore them completely, declare all-out war, or pursue a middle course? Managing Director Sydney Isaacs builds on her earlier discussion of whether companies should respond to evaluate the options available. READ THE ARTICLE>
Expanding Our Senior Leadership Team
Abernathy MacGregor is pleased to announce that Sean O’Neill has joined the firm as Senior Counselor, bringing with him over 20 years of experience counseling global S&P 500 companies through M&A, shareholder activism and other complex situations. Mr. O’Neill has held senior roles leading investor relations, public relations, employee communications and branding across several industries: energy, real estate, insurance and financial services.
Facing a Short Attack: Five Questions to Guide Your Response
An attack by an activist short-seller can be a profound communications challenge, leading to tough decisions about not just how to respond, but whether or not to respond at all. Managing Director Sydney Isaacs presents five questions we ask our clients and ourselves in order to determine the optimal communications strategy in the face of a short attack. READ THE ARTICLE>
Advocacy v. Leadership
While thought leadership is a hot topic today, for many CEOs better value lies in thought advocacy, adopting breakthrough ideas and getting them attention and approval in the public marketplace and in the corridors of power. Read more about how to effectively facilitate these opportunities. READ THE ARTICLE>
Jim Abernathy named one of 50 Game-Changers of PR
Our firm’s co-founder and executive chairman, Jim Abernathy, has been honored by PR News as one of 50 Game-Changers of PR. Jim is one of the original architects of the financial communications industry, creating Abernathy MacGregor to provide companies with insightful strategic communications counsel and flawless execution. While he has always shunned the limelight, for almost 35 years, Jim has been the driving force, the cultural leader and the moral compass of our firm, and we all congratulate him on this well-deserved recognition.
Crisis: when should the board get involved?
Corporate boards have a lot to do these days, and the recent spate of high-profile crises suggests that crisis management should be a priority for directors. But how and when should boards involve themselves with and interact with a company’s executives on this critically important function? Two of our leading crisis management advisors, Jim MacGregor and Ian Campbell, offer their take on how boards should approach crisis preparation and management. READ THE ARTICLE>
Expanding Our Senior Leadership Team
Abernathy MacGregor is excited to announce a number of senior executive appointments, including the promotions of Patrick Clifford, Dana Gorman, Kate Murray and Pat Tucker to Managing Director. These newest members of our senior leadership team embody what sets Abernathy MacGregor apart – trusted counsel, the highest quality work and a powerful entrepreneurial spirit. READ THE ANNOUNCEMENT>
Top Ranked PE Communications Firm
Our longstanding commitment to advising a diverse private equity client base has once again earned us the top spot in The Deal’s private equity transaction communications advisory rankings. This time, we were number one for the first half of 2017 when we advised on 62 private equity transactions, following our top ranking for the full year 2016. You can access the league table here>
No Neutral Ground: Preparing for Activism Everywhere in the Trump Era
In a highly combustible political environment where neutral ground is hard to find, what can companies do to prepare for a new age of activism, including customer boycotts, employee strikes, and public attention from the White House? READ THE ARTICLE >
Carl D. Folta Joins Abernathy MacGregor as Senior Counselor
Abernathy MacGregor is pleased to announce that Carl D. Folta has joined the firm as senior counselor. Mr. Folta most recently served as the Executive Vice President of Corporate Communications for Viacom Inc., where he worked in various communications roles for more than two decades. READ THE RELEASE >
After The ACA: Economic imperatives for hospitals won’t change and hospital stakeholder communications remain vital
The relentless noise from Washington generates headlines by the hour, many of them about the Affordable Care Act and its impending repeal. The uncertainty this creates calls for hospital boards and managements to redouble their efforts on stakeholder communications and outreach to prepare audiences for the inevitable changes in the marketplace. READ THE ARTICLE >
“So You Lost the Proxy Contest…” Now What?
Whether due to a settlement with an activist or loss of a contested vote, proxy contests that result in a change in board composition, shareholder expectations or both can leave companies uncertain how to move forward and articulate their investment stories. Post proxy fight, what can a company do to regain control of its narrative? READ THE ARTICLE >
An Evening with Arthur O. Sulzberger, Jr.
Our global AMO partner firms and we recently spent an evening at New York’s Paley Center discussing the role of journalism in today’s polarized and volatile sociopolitical environment. Joining us were Arthur Sulzberger, Jr., publisher of The New York Times, and M&A reporters from The New York Times, The Wall Street Journal, Bloomberg, Financial Times and Reuters. Our guests included leading corporate executives, board members, communications professionals, lawyers and investment bankers. A highlight of the session was the discussion between our CEO Tom Johnson and Mr. Sulzberger. SEE THE PHOTOS >
Should an activist be allowed to address the board?
In the pages of Directors & Boards magazine, Managing Director Jeremy Jacobs addresses the perennial question of whether corporate boards should meet with shareholder activists. Clearly not every activist requesting a meeting should get one, but in certain instances, directors should keep their friends close and their activists closer. READ THE ARTICLE >
2017 IPO Summit
On Feb. 7 in Palo Alto, we partnered with Morrison & Foerster and Morgan Stanley to host our inaugural IPO Summit. Carina Davidson, Sheila Ennis, and Trevor Martin were among the more than 21 presenters on the state of and trends in the IPO market, the related financial and litigation concerns, and other important communications and reputation-building considerations. READ MORE>
Top Ranked PE Communications Firm
Abernathy MacGregor’s longstanding leadership position in the private equity industry has been recognized by The Deal ranking us the top communications advisor for private equity transactions in 2016. The full league table is available here >
Shareholder Engagement: An evolving landscape
What is your company doing to engage shareholders – and what should you be doing to prepare for activism? Abernathy MacGregor CEO Tom Johnson provides guidance in this month’s Ethical Boardroom magazine. In today’s environment, you can’t wait until an activist is knocking on your door; by then it’s already too late. READ THE ARTICLE >
Cash Tsunami Communications
With a corporate tax overhaul expected under the new administration, a wave of overseas cash is expected to be repatriated. We offer our advice on how boards and management teams should be communicating their capital allocation plans ahead of the cash tsunami. READ THE ARTICLE >
The Bully Tweet: What to do when called out by the next Commander-in-Chief
The President-elect is redefining the bully pulpit through unpredictable tweets aimed directly at American businesses. Here are some steps corporate leaders should take to prepare for and handle a provocative tweet from the next leader of the free world. READ THE ARTICLE >
Abernathy MacGregor Deepens and Extends Senior Team
2016 has been a growth year for our firm, adding senior members to our teams in New York, Los Angeles, San Francisco and Houston. Clients seeking counsel on critically important matters such as M&A, IPOs, investor relations, shareholder activism, litigation support, and crisis management will benefit from this infusion of talent. Read the press release >
Forbes The Just 100
We are proud to call clients many of those companies honored in the new “Just 100” ranking. The “Just 100,” a joint project of Forbes and Just Capital, highlights publicly traded companies’ efforts to solve important social, economic, and environmental issues around the world. See the full list here: SEE THE LIST >
The Rise of Trump: Lessons for Corporate Communications
Uncertainty abounds now that Donald Trump has been elected the 45th President of the United States. We do have clear thoughts on some corporate communications lessons that can be learned from the contentious campaign.