Abernathy MacGregor designs and implements communications programs to support corporate strategy and advance specific business initiatives. We favor straight talk, expressed in simple, clear messages. We work alongside our clients to determine the best channels to reach the audiences critical to their businesses, and use everything in the communications toolkit to help clients enhance or preserve corporate reputation.
We offer both strategic and situational advice on building and managing a company’s or an individual’s media presence. We apply a strategic approach to evaluating media opportunities to ensure the investment of management’s time and resources yields a return. Our work leverages deep relationships with the most influential reporters and editors, and knowledge of how to build an enduring public profile. We also help clients assess and manage their social media profiles, including benchmarking against peers, engaging strategically so that their social media activities are consistent with and advance their corporate narratives, and actively monitoring the digital media landscape.
We also provide direct media representation whenever useful to our clients. Among our other related services, we audit clients’ communications policies, practices and performance; provide presentation and media training; and help clients with their results on third-party rankings of corporate performance.