Alternative Investment Communications

Abernathy MacGregor’s practice dedicated to alternative investment management firms is one of the oldest and largest in the industry. We work with all types of alternative asset managers, including hedge funds, private equity firms, real estate investment trusts, fund of funds, exchange traded fund providers, and sovereign wealth funds, ranging from smaller focused funds to well-established firms operating on an international basis. Our alternative investment practice encompasses the full range of our communications disciplines.

We understand the various structures of these firms, the key stakeholders and optimal communications strategies. Discretion, clarity and market intelligence drive our approach with these firms. We have built a reputation for close client relationships, in which we counsel senior leaders on both high intensity business matters and personal charitable endeavors.

For private equity firms, which operate in a dynamic and increasingly public-facing industry, we provide services that help preserve and enhance value at both the firm and portfolio company level. These assignments range across our practice areas, from M&A and IPOs to crisis situations. Day-to-day work often includes the development of communications strategies and tactics for fundraising announcements, investments and exits, personnel appointments and communications to constituents such as portfolio company employees, customers and vendors. We ensure that communications are additive to a firm’s efforts to attract dealflow, secure high-quality exits and build and maintain a high-quality investor base.