Who We Are
As the Director of Research and Information Services at Abernathy MacGregor, Heidi leverages best-in-class resources to produce primary, desktop, and digital research projects that inform strategy through data-driven and actionable insights. Heidi also advises colleagues and clients on best practices in research, media monitoring, analysis, and measurement and supports firm-wide knowledge management efforts. Heidi has advised clients through transformative events including but not limited to crises, M&A transactions, activist campaigns, cybersecurity incidents, and management transitions.
Prior to joining Abernathy MacGregor, she had similar roles at Kekst CNC and Brunswick Group, where she established and ran KIRA (Knowledge, Insights Research & Analytics) and ARC-U.S. (Analysis and Research Center) respectively. Before her career in corporate communications, Heidi held research and information management positions with LexisNexis, Entertainment Weekly, Lippincott Williams & Wilkins, and BT Alex Brown (Deutsche Bank).
- Pratt Institute, M.S. Library and Information Science
- Loyola University Maryland (formerly Loyola College), B.S. Political Science
Memberships and Affiliations
- Special Libraries Association
- Ellevate Network