Who We Are
Carl Folta advises senior executives on strategic communications, media relations, crisis communication, litigation support and reputational management, with particular expertise in the media and consumer industries. Carl has deep experience in all facets of public relations and prior to joining Abernathy MacGregor in 2017 served as the Executive Vice President of Corporate Communications for Viacom Inc., where he worked in various communications roles for more than two decades.
During his tenure at Viacom from 1994 to 2016, Carl served as the company’s chief public relations strategist and spokesperson, responsible for overall communications activities, both internally and externally, as well as the coordination of communications at its global operations, which include a diverse television network portfolio and its film studio, Paramount Pictures. He oversaw all financial communications, media relations activities for industry issues and public affairs, communications in support of regulatory and legal affairs, and programs in support of Viacom’s overall corporate and digital marketing efforts. Carl also was responsible for the company’s philanthropic activities and award-winning corporate social responsibility programs.
Carl joined Viacom in 1984 from Paramount Communications. He began his career at Ruder & Finn, an independent PR firm, in 1979. Carl is a graduate of Boston University’s College of Communication and a recipient of the school’s Distinguished Alumni Award.