Who We Are
Beth Hoang specializes in solving complex communications challenges in industries such as technology, consumer goods, finance and engineering and construction. She creates comprehensive, cross-channel strategic communications programs that achieve business goals through effective messaging and a hands-on approach to implementation: determining tactics, drafting materials and executing audience outreach.
Beth has particular expertise in all phases of crisis preparedness and response efforts, including cybersecurity. She creates contemporary, practical crisis preparedness plans and leads crisis socialization and training drills that include real-life roleplaying on simulated social media platforms
Beth also specializes in online communications and applying digital solutions to solve challenges and drive innovative communications strategy. She often consults with clients to help them better align their online presence with business objectives, including addressing social media gaps, utilizing social media in crisis situations and producing dark sites, microsites and other digital assets.
Prior to joining the Abernathy MacGregor in 2010, Beth held communications roles at Fortune 500 company Textron Inc.
Beth has advised:
- A utility on all regulatory and litigation action following a fatal pipeline explosion and subsequent communications initiatives in response to industry changes and clean energy
- A movie theater chain in its response to a deadly shooting in one of its theaters
- A police department in its handling of an officer facing criminal charges for sexual assault
- A bank that uncovered a breach in its online job-application system, potentially compromising past, current, and potential employee data
- One of the world’s largest vehicle manufacturers in its reputation building and stakeholder engagement efforts
- A major engineering and construction firm as it responded to criticism of a major project, as well as advising on long-term reputation building efforts
- A major engineering and construction firm in its overhaul of its global crisis preparedness and risk management program
- A bank in its cybersecurity crisis planning efforts, including leading the team through a hands-on data breach crisis simulation
- Alaska Air Group (parent of Alaska Airlines) on its $4.0 billion acquisition of Virgin America
- Avery Dennison in its divestiture of its office products line and later acquisition of Mactac Europe
- ValleyCrest Companies in its merger with The Brickman Group to create an industry leading landscape services company
- Advantage Rent A Car in its acquisition of E-Z Rent-A-Car
- Emerson College, BS Marketing Communications and Advertising, 2007