Differentiating your message in 50 words or less
In a world of algorithms and number crunching, how do you set your value proposition apart? Vice Chairman Jim MacGregor illustrates the power of differentiating your message in 50 words or less—and how to do it—in the winter issue of IR Magazine.
Facing a Short Attack: Going Around the Critics
Once a short-seller publicly attacks your company, do you ignore them completely, declare all-out war, or pursue a middle course? Managing Director Sydney Isaacs builds on her earlier discussion of whether companies should respond to evaluate the options available.
Facing a Short Attack: Five Questions to Guide Your Response
An attack by an activist short-seller can be a profound communications challenge. Managing Director Sydney Isaacs presents five questions we ask our clients and ourselves in order to determine the optimal communications strategy in the face of a short attack.
Advocacy v. Leadership
While thought leadership is a hot topic today, for many CEOs better value lies in thought advocacy, adopting breakthrough ideas and getting them attention and approval in the public marketplace and in the corridors of power. Read more about how to effectively facilitate these opportunities.
Crisis: when should the board get involved?
Corporate boards have a lot to do these days, and the recent spate of high-profile crises suggests that crisis management should be a priority for directors. Two of our leading crisis management advisors, Jim MacGregor and Ian Campbell, offer their take on how boards should approach crisis preparation and management.