Perspectives

4 Corporate Communications Lessons From Hurricane Harvey

Nearly six months after Hurricane Harvey slammed Houston late last August, parallels can be drawn between the historic flood and how companies respond to their own crises.

Winning the prize: Credible CD&A

Worried about your upcoming say-on-pay vote? Vice Chairman Jim MacGregor offers his thoughts in IR Magazine on how companies can best present their case with a more credible CD&A.

Differentiating your message in 50 words or less

In a world of algorithms and number crunching, how do you set your value proposition apart? Vice Chairman Jim MacGregor illustrates the power of differentiating your message in 50 words or less—and how to do it—in the winter issue of IR Magazine.

Facing a Short Attack: Going Around the Critics

Once a short-seller publicly attacks your company, do you ignore them completely, declare all-out war, or pursue a middle course? Managing Director Sydney Isaacs builds on her earlier discussion of whether companies should respond to evaluate the options available.

Facing a Short Attack: Five Questions to Guide Your Response

An attack by an activist short-seller can be a profound communications challenge. Managing Director Sydney Isaacs presents five questions we ask our clients and ourselves in order to determine the optimal communications strategy in the face of a short attack.

Filter by keyword

Filter by category

Receive our articles in your inbox.